Everybody Wanna Be Down With The South wasn't created in a boardroom. It started during a conversation with my cousin back home in Alabama.
At the time, I had been building Buried N Kulture for seven years. I was proud of what I'd created, but if I'm being honest, I felt stuck. The brand wasn't evolving the way I knew it could, and I wasn't sure where to take it next.
She said to me over the phone, "Why don't you just put 'Everybody Wanna Be Down With The South' on a hat?"
That wasn't just a catchy phrase. It was something we'd grown up hearing. The saying came from Duece Komradz out of Montgomery, Alabama, and it represented something much bigger than words. It represented pride.
The moment she said it, everything clicked.
For years I'd watched cities and regions have brands that became cultural ambassadors. Atlanta has Atlanta Influences Everything. Chicago has Joe Freshgoods. New York has countless brands telling its story.
But I kept asking myself...
Who was speaking for the South?
Not the version people stereotype. The real South.
The South where kids ran outside barefoot until the streetlights came on. Where making mud pies was entertainment. Where you could pull over, pick fresh blackberries off the side of the road, wipe them on your shirt, and eat them without thinking twice. Where family reunions, fish fries, front porches, corner stores, church on Sunday, and "yes ma'am" weren't trends they were just life.
Growing up, being Southern wasn't always something people celebrated. If you talked with an accent, people called you country. A hick. A country bumpkin.
Now everyone wants a piece of Southern culture.
That's why Buried N Kulture exists.
Not to chase trends, but to document a culture that's always deserved to be celebrated.
Everybody Wanna Be Down With The South isn't just something you wear.
It's recognition for the people who've always called it home.